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Choosing the dark horse proves to be the perfect fit

Emma Koch and David Albon had always strived to find roles that would give them a perfect balance between work, pleasure and family. And with experience in corporate sales and management positions, it was important that the pair found an opportunity to nurture these skills in a franchise devoted to professional development without feeling restricted by suits and briefcases. Now, having recently celebrated being awarded My Window Cleaner’s Franchisee of the Year just two-and-a-half years after launching, Emma and David have finally found their muse as business owners.

Launched in September 2020, My Window Cleaner (MWC) Breckland Norfolk has given Emma and David the opportunity to deliver exceptional service with a smile in their shared love of the outdoors. An avid horse rider, Emma is well aware that risk can often lead to huge reward. But by capitalising on unmatched high margins and by choosing to join a franchise brand instead of going it alone, the pair fit perfectly in a network that consistently proves that the ‘dark horse’ in franchising isn’t necessarily ‘dark’ at all. In less than three years, MWC has given the pair exactly what they desired from running a business together and has since “exceeded all expectations”.

“David and I had always dreamed big, and the pandemic affirmed our desire to step away from the more traditional, corporate roles,” explained Emma. “That’s when we found MWC, which offered us everything and more – we could continue nurturing our management and customer service skills, all while being on the road and enjoying the outdoors! Who wouldn’t want to combine work with pleasure? Our previous roles left us always wanting more as we felt very under-appreciated, but as MWC franchisees, we’ve felt so fulfilled and rewarded for the hard work we’ve put in.”

“Since launching, MWC has proven the viability of the franchise model as we’ve run and managed the business to suit our own needs and ambitions, all while operating within a proven support structure. The MWC model in particular is unlike anything we’d ever seen during our time in the corporate world. We’ve been able to follow a plan that guarantees success and cooperate within a network of like-minded, passionate business owners while keeping the financial and personal rewards for ourselves,” David added.

Founded in 1996, MWC introduced the UK to the future of the cleaning industry. The FIRST and ONLY window cleaning franchise brand, MWC has established itself as an exciting, highly profitable opportunity through identifying and leveraging a gap in the market. Offering customers a trustworthy, sophisticated window cleaning, gutter clearance and pressure washing service, MWC is a true family-feel franchise with good old-fashioned values at its heart.

“With the franchise family at our fingertips, we feel secure in our positions and know that the direction we’re all headed in is incredibly positive. We’ve learnt countless lessons thanks to the transparency of the network. And with us being so collaborative, we all want each other to succeed - it really does feel like a family. Knowing the business model works in any setting has helped us achieve great things, and it encourages us to continue setting high goals,” continued David.

Whether it is their first business or whether they are a seasoned entrepreneur seeking pastures new, franchisees are encouraged to fully exploit the success they can achieve within their territories by building a team of passionate and enthusiastic operatives. MWC’s approach of championing exceptional customer service is continuing to set high expectations for a service provider that has traditionally been met with negative experiences. Through recurring income and multiple revenue streams, low overheads, an impressive scope for growth and ongoing development, the opportunity for franchisees is huge.

“As we both come from sales backgrounds, our shared operation of the franchise complements and supports each other hugely. Our own internal support structure has allowed us to become autonomous with how we forge our success, and we haven’t felt restricted or micro-managed by the franchisor at all. While we rarely go to the franchisor for additional support, it’s so valuable knowing they are there to help, day or night, with anything we might need. This gives us a lot of confidence, as franchisees of MWC, we simply have to follow the plan and trust ourselves!” said Emma.

Today, a network of 24 franchisees operates across the UK. Sophisticated branding, systems, operations and processes have established MWC as the LEADING voice in a saturated market, which has seen the franchise receive over 4,500 gleaming 5-star reviews from happy customers. With each franchise territory equipped with the industry’s best equipment and with full access to MWC’s £650k online management software, ‘Gloria’, franchisees have all the tools to become profitable at a consistent rate.

Despite launching during the height of the pandemic, David and Emma have successfully proven that the dark horse in franchising is often quite the opposite. Seeing a turnover increase of 35% over the last 12 months, now achieving approximately £12,000 per month, and welcoming 27% more customers in the same period, David and Emma continue to successfully scale their business and affirm their own ambitions amid economic uncertainty. With big ambitions for the next five years as franchisees of MWC, the pair are well placed to continue becoming a trusted and respected service provider in their community.

“We currently have a two-van operation, and we want to continue growing. We know we’re very capable of getting five vans on the road and grow to a team of double figures. With MWC, the sky truly is the limit, and that’s made even easier as we keep our feet firmly on the ground! If you’re considering joining MWC, go for it. Don’t hold back - be ambitious in a franchise that rewards it,” concluded Emma.

If, like David and Emma, you are searching for an opportunity to be appreciated and rewarded for your hard work while embracing a hands-on lifestyle, visit:

David and Emma collecting their Franchisee of the Year Award

An avid horse rider, Emma is well aware that risk can often lead to huge reward.


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