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Finding control after a long career that steered in many directions

A job without feeling or seeing the positive results is never rewarding. And when David Roberts began to feel like the brakes had been put on his professional development, which had even seen him become second in command for a 250-strong warehouse team that turned over £95 million a year, he knew something had to change. Driven by a desire to be his own boss in a sustainable, proven environment, gone were the days of David finding roles where making sacrifices became second nature - and so, in the summer of 2020, he launched the business that ticked every box and more.

As the franchisee of My Window Cleaner (MWC) Swindon South, David’s career and lifestyle have been completely transformed. In just three years of operating, he has found his true calling as a trusted local business owner – serving more than 600 houses in his community and most recently turning over £9,000 in one month! Craving the open road as an avid motorsport and karting enthusiast, David’s operation has become about much more than financial success. The leap forward in his career has not only given him complete control but has allowed him to pursue his passions while supporting his family.

“Being an MWC franchisee has opened more doors than I ever thought possible,” says David. “I’ve found success in an untraditional way – I have no qualifications beyond my O-Levels, and yet here, my only limits are myself and my ambitions! Being my own boss is incredibly enjoyable, and it’s an amazing feeling to be a part of a network that encourages personality and individuality!

“MWC has exceeded my expectations as a business owner – I love the outdoors and I also get a real sense of pride from administrating my personal operation. There are real rewards to be reaped as an MWC franchisee. We get to see the immediate satisfaction of making our communities’ homes look incredible, and there’s the wider reward of operating in a supportive network of likeminded entrepreneurs.”

Founded in 1996, MWC introduced the UK to the future of the cleaning industry. The FIRST and ONLY nationwide window cleaning franchise brand, MWC has established itself as an exciting, highly profitable opportunity through identifying and leveraging a gap in the market. Offering customers a trustworthy, sophisticated window cleaning, gutter clearance and pressure washing service, MWC is a true family-feel franchise with good old-fashioned values at its heart.

“I’ve felt very lonely in previous business ventures, so I decided franchising was the ideal route to have access to guidance and support. But nothing prepares you for just how fantastic life as an MWC franchisee is! I could tell from my initial conversation with the franchisor just how important culture and family is to the success of MWC’s nationwide operation. As a network, we’re very much aligned with personal and professional development goals – everyone here, the franchisor, franchisees and staff, want to learn together.

“This was a huge help when launching, and since then I’ve developed my own relationships with the rest of the network. As my business has helped me find time to pursue my passions, I also regularly go karting with a fellow franchisee! There’s no better feeling than being friends with those in your professional environment, and that’s exactly what I have here. We all want to see the whole network succeed – it’s what drives us as people and representatives of a business.”

MWC attracts both first-time franchisees and seasoned entrepreneurs thanks to its impressive infrastructure, ground-breaking technology, and family-feel approach. Franchisees are encouraged to fully exploit the success they can achieve within their territories by building a team of passionate and enthusiastic operatives. MWC’s approach of championing exceptional customer service is continuing to set high expectations for a service provider that has traditionally been met with negative experiences. Through recurring income and multiple revenue streams, low overheads, an impressive scope for growth and ongoing development, the opportunity for franchisees is huge.

“I love the sense of community I have here. Not just as a franchisee, but as a trusted member of my local area, I feel like I have the perfect platform to give back. I’m not just a window cleaner – it’s all about going the extra mile – taking the time to have a chat with customers, for example. It’s about giving them that extra care and time - it’s not a hard part of the job, but it makes the reward feel so much better.”

Today, a network of 25 franchisees operates across the UK. Sophisticated branding, systems, operations and processes have established MWC as the LEADING voice in a saturated market, which has seen the franchise receive over 4,700 gleaming 5-star reviews from happy customers. With each franchise territory outfitted with the industry’s best equipment and with full access to MWC’s £650k online management software, ‘Gloria’, franchisees are empowered with the tools, confidence and skills to build a profitable business, fast.

“Gloria really is the jewel in the crown. She helps us see the results of everything we do as franchisees, so there’s never any risk of losing track of a business operation – she becomes an extra limb which we need in our ‘hands on’ role as franchisees! Thanks to the support of a franchisor that invests everything possible into refining, developing and improving our operation, my turnover has increased year-on-year and has doubled in the last 12 months.”

With plans to fully maximise his current operation by targeting a fleet of vans in the double figures, David’s aspirations are driving his entrepreneurial spirit to the next level. With his turnover and profits continually on the rise as he serves his 600-strong client base, the last three years of growth have been incredible for David’s business, ambitions and personal life.

“This is indicative of the entire MWC operation. The road to success is so attainable and you can see huge financial and personal growth across the network. As a franchisee, I’ve become the best version of myself thanks to my personal development helping me manage the pressure of business ownership.”

If, like David, you are searching for a career that drives you to the next level, visit:


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